Prodeco Pharma supports Ethical Sales Points with an especially dedicated, socially responsible initiative called “Suspended Treatment”. The idea was inspired by the philanthropic tradition of social solidarity called “suspended coffee”. When a customer orders a “suspended coffee”, he will pay the price of two coffees but receiving and consuming only one. The extra coffee will remain to the benefit of an unknown customer.
This way, a needy person enquiring later whether there is a sospeso available will be served a coffee for free.
With Prodeco’s “Suspended Treatment”, end consumers disposing of more financial resources can purchase a GSE Biotic Baby 3-12 at a special price (50% off the price to the public) and leave an extra one “suspended”, that the Ethical Sales Point will later donate to a parent in difficulty.