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Social sustainability

We are not just a company; we are a family with a shared vision, values and principles. We devote ourselves to socially beneficial initiatives with passion and unconditional love.

We dream of an inclusive world, where people support one another and even the most vulnerable can fulfil their potential, playing an active part in the community and savouring the richness of human relationships.

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Caring for OTHERS

Support for people facing healthcare poverty

The Banco Farmaceutico ETS Foundation (FBF) meets the pharmaceutical needs of people in need by collaborating with charitable organisations already working to combat healthcare poverty, thereby promoting a culture of sharing and generosity. Banco Farmaceutico creates a virtuous cycle by connecting various organisations with the medicines needed by people in need who are unable to obtain them otherwise. In 2024, 501,922 people (8.5 out of every 1,000 residents) found themselves in a situation of healthcare poverty and sought help from one of the 2,034 charitable organisations affiliated with Banco Farmaceutico to receive free medicines and treatment that they would otherwise have been unable to afford (data from the 2025 Healthcare Poverty Observatory). We have been supporting this initiative for many years by donating our products. In 2025, we donated 15,505 packs of healthcare products, enabling Banco Farmaceutico to meet the needs of 60 charitable organisations, assisting 65,781 people in need. This provides tangible support for safeguarding the health of the most vulnerable.

Social enterprise

We are one of those businesses in the Veneto region that promote inclusion. For more than 10 years, we have been supporting ‘Bambini delle Fate’, a social enterprise that provides financial support to social inclusion projects run by local partners and associations for the benefit of families with autism and other disabilities. Specifically, we support the Cà Leido project, the Centre for Autism and Disabilities run by the Sonda Cooperative, a place where, every day, motivated, skilled and visionary people work to build a better present and future for children and young adults with autism and disabilities.

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A focus on WOMEN

Welfare Care

For years, we have been supporting ‘Castelfranco in Rosa’ and the project run in partnership with Welfare Care, enabling local women to undergo free diagnostic tests with the aim of preventing the onset of breast cancer.

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A FRIEND TO WOMEN, supporting women at every stage of life

In 2021, the ‘Amica delle Donne’ project was launched by Prodeco Pharma in collaboration with the Onda Foundation, the National Observatory on Women’s Health and Gender. This project now involves more than 1,500 pharmacies, parapharmacies and herbalist shops across Italy, with the aim of promoting women’s wellbeing. Prodeco Pharma aims to encourage more and more women to adopt a preventative approach and a healthy lifestyle through dedicated campaigns at various times of the year. Through its network and a dedicated web portal, the initiative offers specialist advisory services, dietary plans tailored to different therapeutic areas, educational events and advice on choosing the phytotherapeutic solution best suited to each individual’s needs, positioning itself as a point of reference for women throughout the different stages of their lives. This initiative forms part of the company’s strategic approach on sustainability, which is committed to promoting people’s health and promoting a holistic and natural approach to wellbeing, in line with Sustainable Development Goal 3 of the United Nations 2030 Agenda.

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A focus on SPORT

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Partnership with the Giorgione Cycling Union

The collaborative project with the Giorgione Cycling Club continues, with the priority being to provide young girls with opportunities for personal development and enjoyment through sport. There are many initiatives currently underway, including an evening dedicated to the importance of healthy eating for sporting performance and the organisation of a scenic tour with world champion Alessandro Ballan, exploring the Conegliano-Valdobbiadene Hills, a UNESCO World Heritage Site. Giorgione Cycling Club

 

A focus on CULTURE

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Talents and Passions

With the aim of offering cultural evenings to the community, we opened the doors of our headquarters and theatre hall, inviting well-known figures from the worlds of entertainment, sport and music, who shared their life stories, shaped by their talents and passions. We all have dreams we’ve always harboured, and hearing about the experiences of people who have managed to make them come true brought excitement and joy to all those who came to listen to the guests of honour at each event. The project was also launched with a strong social purpose; it supports, on a case-by-case basis, associations or foundations whose sole aim is to meet the needs and wishes of vulnerable people. All proceeds from donations made by those attending the evenings were donated to the various associations and foundations (the Tina Anselmi Foundation, Still I Rise, etc.).

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