A FRIEND TO WOMEN, supporting women at every stage of life
In 2021, the ‘Amica delle Donne’ project was launched by Prodeco Pharma in collaboration with the Onda Foundation, the National Observatory on Women’s Health and Gender. This project now involves more than 1,500 pharmacies, parapharmacies and herbalist shops across Italy, with the aim of promoting women’s wellbeing. Prodeco Pharma aims to encourage more and more women to adopt a preventative approach and a healthy lifestyle through dedicated campaigns at various times of the year. Through its network and a dedicated web portal, the initiative offers specialist advisory services, dietary plans tailored to different therapeutic areas, educational events and advice on choosing the phytotherapeutic solution best suited to each individual’s needs, positioning itself as a point of reference for women throughout the different stages of their lives. This initiative forms part of the company’s strategic approach on sustainability, which is committed to promoting people’s health and promoting a holistic and natural approach to wellbeing, in line with Sustainable Development Goal 3 of the United Nations 2030 Agenda.